Branding of Transport Metropolitan de Barcelona
Branding Narrative: Making TMB relevant in the digital world by creating meaningful content to build trust, entertain and engage the audience.
TMB brand narrative: change the perception of hygiene unsafety.
After 3 years of world pandemic, the use of public transport among users dropped due to the perception of hygiene unsafety. The goal of this project was to change this perception and make everyone love TMB.
The goal was to go beyond campaign and recreate a brand image that people can identify the city with, as part of its DNA and that connects them with everything they love.
Client
Transport Metropolitan Barcelona
Services
Branding, narrative, campaign concept.
