Do you want to know something about me ?

My branding journey almost didn't happen at all ! 🎓 I grew up in a tiny village in Switzerland where "creative career" wasn't really on the list of options… So I played it safe and enrolled in business school instead of following what I actually loved: drawing, photography and design.

It didn't take long to realize I was in the wrong place. So I switched paths, got a bachelor's in art direction and a master's in Personal Branding and finally felt like myself. 🫶

But even landing my "dream job" at a big company wasn't it… the fixed hours, the constant oversight, zero freedom. That's when I understood the real lesson: it was never about the job, it was about permission. The permission to want more, to take up space, to lead with my own voice instead of staying quiet. 💫

Now, I work as a brand & website designer for women who've spent too long following the path they were told to follow. And helping them build a business and an image that finally feels like freedom and confidence.