Loro Piana campaign and strategic foresight
The New Heritage: Loro Piana, a legacy luxury brand now targeting Gen Z. The goal of this project is to identify trends and propose a strategy for Gen Z’s market. The global content of silent luxury and its relationship with young people.
Loro Piana now targetting GenZ: demonstrating commitment through education
Loro Piana can demonstrate a commitment to education, craftsmanship, sustainability and show its transparency launching educational initiatives. Educational content and resources are going to reinforce Loro Piana’s brand values, attract new customers and establish itself as a thought leader in the luxury fashion industry. People will feel more connected to the brand and will appreciate its values and educational initiatives. They will be more likely to become loyal customers and advocates for the brand.
Client
Fictitious project for Loro Piana
With Nicolas Venturelli
Services
Strategic foresight, campaign, social media
